The Strategists Announce 2026 World Tour Dates

By the time lead singer Sherry Tai stepped to the mic to announce The Strategists 2026 World Tour, the crowd already knew something big was coming. The band’s latest record, Protecting Life, and its runaway Billboard #1 single Softer Is Smarter have been spinning nonstop across the industry, proving once again that nothing rocks harder than safety, innovation and sustainability. 

The mega-band’s first stop: Milan and the EICMA Arena, where the November 4-5 dates are sure to sell out quickly. “Where else would we kick it off but the hometown of DJ Vizzielli?” Sherry grinned, referencing the Italian roots of one of the group’s most legendary collaborators. In true Strategists fashion, the setlist will mash genres—urban rhythm, off-road grit, and a few timeless classics—held together by an intricate weave of next-gen materials and manufacturing riffs that only a helmet factory could dream up.

“We’ve been in the studio jamming nonstop,”Tai said, “And along with our hits, we have some brand new material for EICMA…New Models, Full Nano, Goggles and more that many of our fans haven’t heard live yet. It’s going to rock.”

Tai, the band’s powerhouse frontwoman since 1997, says this leg of the tour marks a new era. “It’s the first time Flora hits the road with us, and it’s time she saw the bright lights,” she said, a nod to the team’s newest performer bringing fresh energy and fresh designs.

After EICMA, the Strategists World Tour rolls onward to Munich this December and the legendary ISPO Concert Hall for several high energy nights from November 30-December 2,  promising a show of equal parts innovation and attitude.

Tickets are expected to sell out fast, so don’t wait for the encore….though Tai and the Strategists have always found a way to connect with their legions of dedicated fans no matter how busy the show gets. 

And keep an ear out: rumor has it the band’s next music video, Gimme Your Orders, drops soon.