Celebrating the Mid-Autumn Festival Across Strategic Sports Globally

At Strategic, our people are at the heart of everything we do. One way we honor that is by celebrating cultural traditions together. This week, our teams in Vietnam, Hong Kong, China, and Portugal are marking the Mid-Autumn Festival, also known as the Moon Festival.

The festival takes place on the 15th day of the eighth lunar month, under the year’s brightest full moon. It is a moment to reflect on family, gratitude, and togetherness — values that resonate across our global team.

In China and Hong Kong, families gather to share lanterns, mooncakes, and tea. A mooncake is a round pastry filled with lotus seed or bean paste, sometimes with a salted egg yolk symbolizing the moon. In Hong Kong, colorful public lantern displays light up the city.

In Vietnam, the festival is known as Tết Trung Thu, the “Children’s Festival,” where lantern parades, lion dances, and bánh trung thu mooncakes make the evening special for families.

At our factories, these traditions come to life in different ways. Colleagues in China, Hong Kong, and Vietnam celebrate in line with local customs.

In Portugal, where the festival is not part of local tradition, our team has created its own version by sharing mooncakes and reflecting on community. Together, we show how a global culture can bridge distance and difference.

Even our US colleagues joined the celebration, as Kyle Bone made his own Taiwan-style Moon Pies and Sean Coffey found some at a  local Chinese market in Boulder, Colorado.

The Mid-Autumn Festival reminds us that no matter where we are, we share a spirit of gratitude and connection. As our Managing Director Norman Cheng says: “Our global culture comes alive when we celebrate together. By sharing traditions with colleagues, families, and friends, we strengthen the connections that make Strategic truly a community.”